Website Design & Maintenance
Café Caribbean is a family-owned restaurant brand specialising in authentic Jamaican and wider Caribbean cuisine, prepared fresh daily from treasured family recipes originating in Content District, St Catherine, Jamaica. Founded in 1993 by former professional boxer Warren Richards, the brand was inspired by his mother’s traditional cooking methods and commitment to quality. Over the years, Café Caribbean has grown from a single market stall into a recognised name in London’s diverse food scene, renowned for bold flavours, generous portions, and a welcoming, vibrant atmosphere. Customers flock for its signature jerk chicken, curry goat, ackee and saltfish, and slow-cooked oxtail, often complemented by popular sides like fried plantain, rice and peas, and creamy mac & cheese. Its market location offers an energetic dining experience, while the Loughton branch caters to suburban and delivery customers, ensuring the brand reaches a broad and loyal customer base.
Problems
Before the recent improvements, Café Caribbean’s website faced several challenges that impacted usability, brand consistency, and content freshness:
Outdated Content: Menu pages, opening hours, and promotional offers were not regularly updated, leading to customer confusion.
Broken Links & Missing Images: Several pages contained inactive links and missing food images, reducing professionalism and trust.
Slow Page Load Times: Large, uncompressed images and unused scripts caused delays, especially on mobile devices.
Inconsistent Branding: Fonts, colours, and imagery varied across pages, weakening the brand’s visual identity.
Poor Mobile Experience: Some elements were misaligned or not responsive, making it difficult for mobile visitors to navigate.
Limited SEO Optimisation: Missing meta descriptions, outdated keywords, and inconsistent page titles hurt search engine visibility.
Lack of Regular Maintenance: No set schedule for content refreshes, security updates, or technical checks, increasing the risk of errors.
Solutions
Results
After implementing the website improvements and establishing an ongoing maintenance plan, Café Caribbean experienced significant positive outcomes. Page load times were reduced by over 50%, creating a faster and smoother browsing experience that lowered bounce rates. Mobile traffic increased as responsiveness and navigation were optimised, allowing customers to easily access menus, opening hours, and promotions from any device. SEO enhancements improved search engine visibility for key terms like “Caribbean food Spitalfields” and “jerk chicken London,” driving more organic traffic to the site. Updated content and consistent branding reduced customer confusion, while the refreshed design reinforced professionalism and brand recognition. Regular maintenance also prevented broken links, missing images, and outdated information, resulting in a more reliable and engaging online presence. Overall, these improvements led to higher user satisfaction and positive customer feedback, demonstrating a clear impact on both functionality and customer experience.