Crazy Removals
Crazy Removals is a London-based removals and relocation company offering reliable, professional moving services for both residential and commercial clients. Their WordPress website serves as a key customer touchpoint, showcasing services, pricing, and booking options. However, before optimisation, the site was underperforming—slower than industry standards, cluttered with unnecessary plugins and content, and poorly optimised for search engines—making it harder to attract and convert potential customers.
Problems
Before the optimisation work, Crazy Removals’ website faced several performance, maintenance, and SEO issues. The site’s average load time was 3.2 seconds, which risked losing impatient visitors. It was overloaded with 38 plugins (12 inactive), 3 themes (2 inactive), and hundreds of unused media files, all of which slowed performance and increased the chance of conflicts or vulnerabilities. The comment section was open, inviting spam and potential malware risks. Over 10 unused pages and duplicate plugins added further clutter, while outdated WordPress core, themes, plugins, database, and PHP left the site exposed to security issues. SEO was equally problematic, with excessive no-follow backlinks, poor keyword targeting, incorrect tag structures, and under-optimised anchor text. Additionally, the lack of Google Analytics, caching, and geo-targeted content meant the site was missing opportunities to track performance and improve local search rankings.
Solutions
Results
Following the optimisation, Crazy Removals’ website saw major performance and visibility improvements. Page load speed dropped from 3.2 seconds to under 1.5 seconds, creating a smoother user experience and reducing bounce rates. The streamlined plugin and theme setup reduced security risks and simplified future maintenance. SEO enhancements improved rankings for location-based and service-specific keywords, resulting in higher organic traffic and better-quality leads. Spam was significantly reduced thanks to cleaned contact forms and disabled comments, while the addition of Google Analytics enabled ongoing performance tracking and data-driven decision-making. The three new content pages expanded the site’s service coverage, boosting relevance in both local and niche searches. With a cleaner, faster, and more secure site, Crazy Removals is now better positioned to attract, engage, and convert visitors into paying customers.